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Distinctive Place

>>2012-14 Public Policy Agenda  >>Distinctive Place 


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The Milwaukee Region's natural assets, physical attributes and cultural amenities provide for a uniquely liveable place.  
  The MMAC Engages in projects that enhance the distinctive nature of our region. Improving our quality of life is integral to economic development.



Position the Metro Milwaukee Region as a unique destination for business, talent and commerce.

2009-2011 Results

check mark btn     Secured funding for the region’s “mega” highway construction projects: the Zoo Interchange and the I-94 North-South lanes between Milwaukee and the Illinois state line.
check mark btn     Passed legislation accelerating reconstruction and expansion of the Zoo Interchange to ensure efficient transport of goods and people through the state’s busiest interchange.
check mark btn     Passed legislation expanding passenger capacity and service frequency for Amtrak’s Milwaukee to Chicago passenger rail line.
check mark btn     Gained approval for the City of Milwaukee WAVE (Water Attracting Valued Employers) district, offering discounted water rates for high-capacity users as an economic development tool.
check mark btn     Passed legislation allowing responsible diversions of Great Lakes water to area communities straddling the Great Lakes Basin to help support their economic growth.
check mark btn     Reestablished the Port of Milwaukee as a Foreign Trade Zone, creating an economic development tool to lower taxes and fees on exports and imports.
check mark btn     Sponsored Milwaukee’s Immigrant Investor Zone, which attracted $36 million in foreign investment and created 720 jobs in the region.
check mark btn     Passed legislation modernizing the regulation of telecommunications services to allow more efficient implementation and expansion of state-of-the-art information technologies.
check mark btn     Participated in a regional study conducted by the Organisation for Economic Co-operation and Development (OECD) to uncover economic opportunities across state lines between Wisconsin, Illinois and Indiana.
check mark btn     Led the first phase of the Well City Milwaukee initiative, resulting in Milwaukee becoming the largest city in the nation to receive Well City USA status.


2012-2014 Agenda

  • Ensure a diverse system of transportation options with stable funding to move goods and workers seamlessly throughout the region.

  • Gain final legislative and voter approval for amending the Wisconsin Constitution to prohibit diversions from the State’s Transportation Fund.

  • Ensure funding and timetable remain on schedule for completion of the Zoo Interchange and I-94 North-South reconstruction.

  • Upgrade Amtrak Hiawatha passenger rail line to accommodate greater speeds and improved service in the Milwaukee to Chicago corridor.

  • Ensure successful approval of an economically and environmentally sound Great Lakes water supply plan for the City of Waukesha to reduce the county’s reliance on groundwater sources.

  • Lift ozone non-attainment designation for Southeast Wisconsin to reduce regulatory costs and increase economic competitiveness of the region’s businesses.

  • The Milwaukee Development Corporation (MDC), a not-for-profit civic developer affiliated with the MMAC, will work with the City and downtown stakeholder groups to help determine the best uses of scarce resources for downtown planning and marketing.

  • Ensure the financial viability of the Bradley Center as an entertainment asset for the region through public- and private-sector support. The Bradley Center provides an economic impact of $86 million annually and supports 1,000 jobs.

  • Explore launching a series of inter-city visits to learn and implement best practices from other regions across the country.

  • Continue to be a lead partner in achieving Well City USA designation at the gold level by 2014 by engaging 50% of Milwaukee’s workforce in wellness programs.